In the middle of this week’s New York art fair commotion, Artlog rolled out their new “handsome” website. Along with a slew of other improvements designed to track and give you the content you want, they now have a magazine that features video interviews with curators, gallerists, collectors, and artists. Bravo!
I joined Artlog in the first year they started up and it’s just fascinating to see how they’ve evolved since then. When I joined in 2008 as a gallerist, I used it primarily as a promotional and legitimizing tool: I uploaded exhibitions I had put together for emerging Scandinavian artists, and they were all glad to see how quickly the exhibition came up when you Googled their name. Just for laughs, here’s the old interface:
I haven’t had a chance to poke around extensively on the site, but based on their Armory Week coverage, I can already see that it lends a lot more insight (primarily through video) into the fairs and the people who run them. For someone who’s not currently stationed in New York, I am thrilled with how effortlessly it helps me keep tabs on the scene.
To keep things organized I’ve created a new profile for myself, so if you’re on Artlog follow me, and if you’re not, check it out! It’s handsome.